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UK: Hitachi, a leading global electronics brand is bringing its innovative technology to the UK refrigeration market for the first time with a new range of energy-efficient fridge-freezers.

The initial 3 models are American-style 589L capacity side-by-side and two freestanding fridge-freezers and are being launched with Argos this summer.

Hitachi has designed the range with features such as; an intelligently placed LED lighting; safe and attractive glass shelving; and nano-titanium filters to ensure a fresh environment for all stored product and a A++ energy-saving rating showing that energy-efficiency has also been a priority in the design of the UK range.

These two innovative technologies ensure efficient distribution of chilled air, supplying only the compartment that needs it, and finely monitoring and adjusting energy levels to maximise efficiency at all times. This technology helps achieve energy savings of up to 25% compared to other similar-sized models on the market.

Both models also have an easy-to-use temperature display and control panel on the fridge exterior. Cooling options include "super cool" and "super freeze" for fast cool-down; plus "holiday" and "eco" modes to ensure extra energy-efficiency when required.

The technologically-advanced products will be competitively priced, ranging from around GBP1399.99 for the American style side-by-side, which is available in stunning metallic glass black or stylish metallic glass silver; and GBP549.99 and GBP599.99 for the fridge-freezers - which are available in two sizes, in a choice of gloss black or refined metallic titanium grey

Image credit360b /

About Hitachi: Hitachi is a global technology company, committed to improving society through technology. From data storage solutions to transportation systems, Hitachi has provided products, services and solutions to every sector of the Global market since forming in 1910.